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On 26 April, WEcontract BCN showroom was visited by a group of Saudi women entrepreneurs as part of the first reverse mission organized by the Chamber of Commerce of Tortosa and Asharqia, bringing to Barcelona women from Arabia Saudí that they are part of the first generation which the men have left them to work.
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The session of WEcontract BCN on the creation of moodboards for contract projects explained the theory and practice of this creative technique to interior professionals, architects and decorators.
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This is the secret of the companies specialized in contract, as we could learn in one of the discussion tables that we attended during the last edition of InteriHOTEL in Barcelona. Emilio Pérez, principal of SB Architects in Miami (USA) strongly insisted on this idea. But, what does “less product but more potential” mean?
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WEContract took part in InteriHOTEL, the marketplace specializing in hotel interior design held in Barcelona from 23rd to 25th November. Firstly, five brands present in the showroom had their own stand at the event, namely Apartmueble, FEDE, NMC, Rovira i Somnika. Secondly, we held an "After InteriHOTEL" event for professionals at WEcontract and, in addition, we took part in a couple of InteriHOTEL’s round table discussions, known as the IH Talks.
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To a certain extent, trends in interior design have an impact on the contract projects under way at any given time. It is inevitable, normal and even advisable. In some way, the general trends become a reference point from which a project can decide to distance itself to a greater or lesser degree. The more aligned the project is with the trend, the more commonplace it will be. The less aligned it is, the more trailblazing it is likely to be.
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Trade fairs mark both a beginning and an end. On the one hand, they represent the end of a phase of design, conceptualization and product development. After a ‘hidden’ work process hits the markets, participation at trade fairs enables the dissemination of the latest product developments. As a result, these developments are showcased, displayed to the public and premiered. The product is officially launched on to the market and this prior stage behind the scenes reaches its conclusion. As such, in a certain way, the trade fair represents an ending.
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In three words: using common sense. The outdoor areas of hotel establishments usually attract less attention than the interior. Aesthetics and perhaps resistance and durability are mainly taken into account but little else.
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One of the most important aspects in the satisfaction of a hotel guest is sleep quality. The body needs to replenish energy and sometimes, away from home, this is a rather complicated issue: the mattress is unfamiliar, it is difficult to regulate the temperature, annoying noises appear...
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