Whilst participating in the fair with a stand to expose the product portfolio, Sonae Arauco has integrated an installation project of an urban hotel conceived by the Valencian architect Ramón Esteve.

Specification & Contracting (S&C) team has selected some of the most innovative products and materials of the brand, such as the new Stucco and Fusion finishes, to use them in the creation of several distinct scenarios to “Easy Contract” exhibition.

For Enrique Quirós, Sonae Arauco’s Specification & Contracting Manager, this opportunity came for the constant follow-up work of the team in the scope of the architecture segment. “This challenge, that we quickly accepted, recognizes the quality of our products and the dynamism of S&C team”.

In his opinion, both “Easy Contract” exhibition and Maderalia are an excellent opportunity to promote Sonae Arauco’s products. “We believe our brand awareness will be reinforced after attending this exhibition”, especially with a 300 m2 stand, one of the biggest of the event.

Maderalia happened throughout February 6th and 9th, in Valencia (Spain), and it is considered a reference event for professionals from several businesses, such as the timber, installation, prescription, furniture, carpentry, decoration, interior design and architecture’s industries.