Trade fairs mark both a beginning and an end. On the one hand, they represent the end of a phase of design, conceptualization and product development. After a ‘hidden’ work process hits the markets, participation at trade fairs enables the dissemination of the latest product developments. As a result, these developments are showcased, displayed to the public and premiered. The product is officially launched on to the market and this prior stage behind the scenes reaches its conclusion. As such, in a certain way, the trade fair represents an ending.
However, at that precise moment, another stage begins: commercialization. This is the beginning of the product’s relationship with the market (architects, interior designers and other opinion leaders) right the way through to the point that it fulfils its purpose: its use by the end consumer.
Without a doubt, there are many companies that place their trust in events of this kind in order to consolidate their dissemination and commercialization strategy. As we enter a new month, a case in point is the participation of Mosaics Torra at London’s 100% Design event. In this case, it is the turn of FEDE.
FEDE’s international presence is ongoing throughout the year at several trade fairs. As far as FEDE is concerned, trade fairs are the result of a job well done, effective promotion and distribution on the market. A meeting point and platform for ideas that enables ingenious solutions to reach the end user.
The next trade fairs at which FEDE will take part are as follows:
- ISALONI Moscow 12-15 OCTOBER HALL 8 STAND C75
- HOSTELCO Barcelona 23-26 OCTOBER HALL 3 STAND 380
- MATELEC Madrid 25-28 OCTOBER HALL 4 STAND 4B07A
- EQUIP'HOTEL Paris 06-10 NOVEMBER HALL 7.2 STAND 008
- INTERIHOTEL Barcelona 23-25 NOVEMBER STAND B6
