Beauty is not only on the inside, but it isn’t only on the outside either. What is right, just and honest is balance. That is, inner and outer beauty go hand in hand. Also in contract projects and the equipping and decoration of spaces.
Numerous hotel establishments, public spaces and commercial premises make that mistake. It's certainly not the trend -which is to take care of every detail even before making contact with the client- but it is true that it still happens.
What good is having great hotel rooms if the user’s experience on reaching the hotel, on the outside, is not good? He expects one thing (or not) and, from the outside, his expectations are not met. Later, of course, the reality of the interior can exceed them but it is not the first impression. That’s why hotels or establishments that focus their improvements only on the inside or, conversely, on the outside, are mistaken in their strategy.
Contract projects can be done in phases, of course, but ideally these should be created thinking in terms of a holistic, complete and consistent whole. This is how it all makes sense.
Photography: Outdoor terrace Hotel Innside Génova (view project on WEcontract)
